The LA Promise Fund launched #ArtsMatter in October 2012 to address the need for increased arts and creativity in LAUSD. At the time, only 2% of elementary school instructional time in LAUSD was being devoted to the arts. This outdoor city-wide campaign featured the inspiring work of some of our nation’s most revered modern artists, including Barbara Kruger, John Baldessari and Shepard Fairey. It raised $1 million, which was distributed to arts partners, including CalArts, J. Paul Getty Museum, The Music Center, Mattel, and Urban Arts Partnership to bring the arts to students across Los Angeles.

Now, the LA Promise Fund and the Getty are again working together. This time, through the Getty’s initiative, Pacific Standard Time: LA/LA. The LA Promise Fund is developing arts education programming for public schools throughout Los Angeles County. The programming will raise awareness of PST: LA/LA to students and families throughout the County.

Pacific Standard Time: LA/LA

Pacific Standard Time: LA/LA is a far-reaching and ambitious exploration of Latin American and Latino art in dialogue with Los Angeles taking place from September 2017 through January 2018. Led by the Getty, Pacific Standard Time: LA/LA is a collaboration of arts institutions across Southern California.

Through a series of thematically linked exhibitions and programs, Pacific Standard Time: LA/LA highlights different aspects of Latin American and Latino art from the ancient world to the present day. With topics such as luxury arts in the pre-Columbian Americas, 20th century Afro- Brazilian art, alternative spaces in Mexico City, and boundary-crossing practices of Latino artists, exhibitions range from monographic studies of individual artists to broad surveys that cut across numerous countries.

Supported by more than $16 million in grants from the Getty Foundation, Pacific Standard Time: LA/LA involves more than 70 cultural institutions from Los Angeles to Palm Springs, and from San Diego to Santa Barbara. Pacific Standard Time is an initiative of the Getty. The presenting sponsor is Bank of America.


#ArtsMatter Meets Pacific Standard Time: LA/LA

With support from the Getty Foundation, the LA Promise Fund will lead professional development and teacher engagement, as well as raise awareness of PST: LA/LA among teachers, students, and families through coordinated museum visits to participating exhibitions, a teacher resource guide and professional development, organized family days, translation services, and special programming. Students will also be engaged in the initiative’s themes through a juried art-making contest, called #ArtsMatter Student Challenge.

PST: LA/LA Teacher Launch – April 5, 2017

To kick-off the educational programming for PST: LA/LA, the LA Promise Fund will be holding a Teacher Launch Event to share the opportunities and resources available to LA County public school teachers. 1,000 middle- and high-school teachers are invited to interface with representatives from each participating arts institution, register for field trips and professional development, and learn more about the initiative through presentations by PST: LA/LA organizers.

The event will feature:

  • Food and beverages representing Latin American culture and local Southern California producers
  • Performances by USC Professor and MacArthur “Genius” Josh Kun and the bold, multilingual dance company Contra-Tiempo
  • A welcome address by former LA Mayor and current candidate for Governor, Antonio Villaraigosa
  • Speakers highlighting the impact of culturally-relevant arts education on students
  • An interactive silkscreening station hosted by Self Help Graphics & Art


The free event will take place at LA Plaza de Cultura y Artes on Wednesday, April 5th from 4:30-7:30PM. Register for the event here.

Please email artsmatter@lapromisefund.org with any questions.