The LA Promise Fund launched ArtsMatter in October 2012 to address the need for increased arts and creativity in LAUSD. At the time, only 2% of elementary school instructional time in LAUSD was being devoted to the arts. This outdoor city-wide campaign featured the inspiring work of some of our nation’s most revered modern artists, including Barbara Kruger, John Baldessari and Shepard Fairey. It raised $1 million, which was distributed to arts partners, including CalArts, J. Paul Getty Museum, The Music Center, Mattel, and Urban Arts Partnership to bring the arts to students across Los Angeles.

Now, the LA Promise Fund and the Getty are again working together. This time, through the Getty’s initiative, Pacific Standard Time: LA/LA. The LA Promise Fund is developing arts education programming for public schools throughout Los Angeles County. The programming will raise awareness of PST: LA/LA to students and families throughout the County.

Pacific Standard Time: LA/LA

Pacific Standard Time: LA/LA is a far-reaching and ambitious exploration of Latin American and Latino art in dialogue with Los Angeles taking place from September 2017 through January 2018. Led by the Getty, Pacific Standard Time: LA/LA is a collaboration of arts institutions across Southern California.

Through a series of thematically linked exhibitions and programs, Pacific Standard Time: LA/LA highlights different aspects of Latin American and Latino art from the ancient world to the present day. With topics such as luxury arts in the pre-Columbian Americas, 20th century Afro- Brazilian art, alternative spaces in Mexico City, and boundary-crossing practices of Latino artists, exhibitions range from monographic studies of individual artists to broad surveys that cut across numerous countries.

Supported by more than $16 million in grants from the Getty Foundation, Pacific Standard Time: LA/LA involves more than 70 cultural institutions from Los Angeles to Palm Springs, and from San Diego to Santa Barbara. Pacific Standard Time is an initiative of the Getty. The presenting sponsor is Bank of America. Major support for the PST: LA/LA Education Program is provided through grants from the Getty Foundation. Additional support provided by Sony Pictures Entertainment Inc.


ArtsMatter Meets Pacific Standard Time: LA/LA

With support from the Getty Foundation, the LA Promise Fund is leading professional development and teacher engagement, as well as raising awareness of PST: LA/LA among teachers, students, and families through coordinated museum visits to participating exhibitions, a teacher resource guide and professional development, organized family days, translation services, and special programming. Students will also be engaged in the initiative’s themes through a juried art-making contest, called #ArtsMatter Student Challenge.

Education Grant Program

The LA Promise Fund is offering grants to support art projects in classrooms around LA County. Grants are for supplies and resources to implement a project inspired by the Getty’s Pacific Standard Time: LA/LA initiative, celebrating Latin American and Latino art in Los Angeles. Student work from classroom projects can be submitted to the Promise Fund’s Student Arts Contest. Top works will be selected for display and will be awarded college scholarships. Educators from all grade levels and subject areas are eligible to apply.

Click Here To Apply

Project Funds

  • Teachers may request between $500 and $1,000.
  • Grant funds may be used on supplies, technology, student travel, facility rentals, or anything that supports the activities within the proposed project.


Project Requirements

  • Projects must strongly align with PST: LA/LA exhibitions or themes found within the Teacher Resource Guides (Link to guides).
  • Project should include arts-making experiences for students.
  • Arts-making activities can be in any arts discipline (visual arts, music, dance, theatre, media arts, creative writing, etc.)
  • Projects completed by middle- and high-schools must result in the submission of 10 pieces of work into the Student Arts Contest.
  • Projects should strive to have an impact beyond individual classrooms. Plans for engaging parents, school staff, and local community will strengthen proposals.


Project Ideas

  • Projects should be ambitious and extend beyond typical classroom practice.
  • Examples of ambitious project components:
    • Painting activity for whole class (funds spent on paint, brushes, canvases, etc.)
    • Original theatrical production (funds spent on costumes, sets, and props)
    • Recording of student music album (funds spent on studio rental)
    • Poetry slam for a network of schools (funds spent on transportation, facility rental)
    • PST: LA/LA artist invited as a guest speaker (funds spent on artist fee)
    • Any other ideas that stretch beyond what is considered normal classroom practice!



  • Applicants must be teachers or staff members at public schools within Los Angeles County.
  • Applicants may work with any grade level of students and may teach any content area.



  • Proposals must be received by September 15th.
  • Awards announced September 30th.


Click Here To Apply


Student Arts Contest

The Student Arts Contest will give students a direct platform for engaging with, analyzing, and internalizing the themes of the PST: LA/LA initiative while also demonstrating creativity and skills across different artistic media.


Working independently or led by a teacher, students will define LA a Latin America or Los Angeles before filling in the blank of the following statement: “LA is _____.” After establishing their own declarative statement, students will respond to the prompt: “Am I LA?”

Examples: “LA is diverse. Am I LA?” “LA is stylish. Am I LA?”



Students may submit works in any of the following categories:

1. Visual Arts
2. Performing Arts (music, drama, dance)
3. Creative Writing
4. Film and Media Arts

Original student work will be submitted to an online portal for scoring by artists and educators. Top works will be selected for display and will be awarded college scholarships.


Evaluation Criteria

Works will be evaluated on the following criteria:

1. Point-of-view: the artist’s personal and creative response to the question, “LA is _____. Am I LA?”
2. Communication: the clarity and consistency in the expression of the artist’s point-of-view.
3. Technical merit: the skillful use of media/language/performance in the expression of the artist’s point-of-view.


How to participate

Students may submit work beginning in October 2017. Submissions will be due by January 15, 2018. Check back soon for more information.


Professional Development for Teachers

The broad range of Pacific Standard Time: LA/LA exhibitions presents an opportunity to connect many students with their heritage and identity, and to strengthen the relationship between schools and museums. For these reasons, Teacher Resource Guides were created to help teachers connect the themes of PST: LA/LA exhibitions to class curricula. LA Promise Fund has used these guides as a foundation for Professional Development sessions that explored a range of topics in learning and teaching in the arts.

Click Here To Sign Up

Professional Development sessions featured:

  • Research-based instructional strategies for teachers of all content areas.
  • Techniques for utilizing technology to support teaching in the arts.
  • Analysis of a diverse portfolio of artwork from Latin American and Latino artists.
  • Free copies of five standards-aligned Teacher Resource Guides that highlight PST: LA/LA exhibitions.
  • Tools and templates to develop lesson plans inspired by the artists and artwork featured in PST: LA/LA.


Dates and Locations:

Sign up for ONE session (the content is the same for each session) taking place at arts institutions. Each session is free and will be held from 9:00am-12:00pm.

  • Saturday, October 21st at LA Plaza de Cultura y Artes.
  • Saturday, October 28th at Institute of Contemporary Arts Los Angeles (ICA LA).


Click Here To Sign Up

Hundreds of educators gathered for our launch event – see photos and read the recap!

Check out coverage by KNBC4La Opinion and LA County Newsroom.